THE CUSTOMER BEHAVIOUR ON ONLINE CONSUMPTION: COMPARATIVE STUDY OF PRE AND POST-COVID PERIOD WITH SPECIAL REFERENCE TO CHERTHALA THALUK IN ALAPPUZHA DISTRICT

Abstract

This paper deals with the scope of Online shopping which allows consumers to directly buy goods or services from a seller over the internet using a web browser or a mobile app. Consumers find a product on the internet by visiting the website of the retail directly or by searching among alternative vendors using a shopping search engine, which displays the same products availability and pricing at different e-retailers. As of 2024, customers can shop online using a wide range of different devices such as desktop computers, laptop, tablet and smartphones. An online store enables the customers to browse the wide range of products and services, images of products and services, images of products, information about specific features, price of the products. It also enables the shoppers to use ‘search’ features to find specific models, brands, price or items. In order to complete the transaction, customers must have an internet and valid method of payments, such as debit card, credit card or even cash on delivery.